Consumers Continue Interest in Sustainable Home Features

Sustainable home features and environmentally friendly neighborhoods are becoming an even more important factor for homebuyers when choosing a home.

According to the second annual REALTORS® and Sustainability Report, 61 percent of surveyed members of the National Association of Realtors® reported that consumers have an interest in sustainability when it comes to buying a home. The report surveyed Realtors® about sustainability issues facing consumers in the real estate market and ways Realtors® are setting their own goals to reduce energy usage.

As consumer demand trends toward green and sustainable home features, Realtors® continue to work to promote environmentally responsible features and better business practices. For the second year in a row, data has shown that more Realtors® are marketing energy efficiency in property listings to homebuyers, with more information fields in the listing to identify a property’s green features.

Consumers look hard at the transportation and commuting option in a community as important environmental considerations when purchasing a home. Realtors® find that consumers want easy access to highways (82 percent), short commute times and distance to work (81 percent), and walkability (51 percent).

Realtors® are building their understanding of sustainability as a greater wave of green properties and sustainable home features are hitting the market.

NAR initiated the REALTORS® Sustainability Program as a platform for dialogue on sustainability for Realtors®, brokers, allied trade associations and consumers. The program’s efforts focus on coordination and articulation of NAR’s existing sustainability resources, while also supporting a growing area of interest for consumers, helping Realtors® to assist home buyers and sellers.

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